Record-Breaking Epic Wine Sale Amidst Declining Wine Sales Trends

Wine sales are witnessing a decline across the globe, but one event stands out: the remarkable BerserkerDay wine sale, taking place on January 30th on the Wine Berserkers forum. This unique sale, which started in 2009, offers exceptional deals and has continually set new sales records.

BerserkerDay is organized by Wine Berserkers, an online community for wine enthusiasts. It has thrived despite the overall downturn in the wine market. For instance, in 2019, the event generated $1.5 million in sales, and in 2025, it surged to an impressive $2.2 million. This year’s event is already tracking higher, highlighting the growing popularity of the sale and the community it serves.

With over 50,000 members, Wine Berserkers connects small wineries with collectors and wine lovers, allowing anyone to browse offers during the 24-hour selling period. This year, approximately 100 sellers are participating, including new wineries selected by the community members themselves.

The selection process for these wineries involves a vetting procedure where volunteers from the forum taste potential participants’ wines. This ensures that only high-quality wines are presented during the sale. Experienced tasters provide feedback, contributing to a sense of trust and community within the forum.

Winemakers are also enthusiastic about BerserkerDay’s impact on their businesses. For instance, Kelley Fox of Kelley Fox Wines emphasizes how the event has strengthened relationships with existing customers and helped others access her wines. Marcus Goodfellow from Goodfellow Family Cellars highlights the significant boost in sales during this event, which is critical for their financial stability.

Participants like John Kane and Mike Evans praise the depth of engagement within the forum. They appreciate the inclusive nature of the community, making it a welcoming space for both novice and seasoned wine enthusiasts.

With this kind of growth and community spirit, BerserkerDay stands out as a beacon of resilience in a challenging market, providing a unique platform for wine lovers and producers alike.

About the Author: Chris Lehoux

Meet Chris Lehoux, an experienced wine connoisseur and dedicated blogger with a deep passion for all things wine-related. With years of expertise in the industry, Chris shares insightful wine reviews, valuable wine tasting tips, expert pairing advice, and captivating tales of vineyard visits. Join Chris on a journey through the world of wine, where every sip is an adventure waiting to be savored!