Completion of Sale: Simi and Meiomi Wine Brands Find New Ownership

The Wine Group has finalized its acquisition of the Simi, Meiomi, and other value-focused wine brands from Constellation Brands as part of a larger strategy to reshape its portfolio. This significant deal, announced on April 9, includes the purchase of established brands linked to the rich heritage of Napa Valley, including the names of renowned wineries such as Woodbridge and Robert Mondavi Private Selection.

Constellation Brands did not disclose the exact figure for the sale, but it indicated that the transaction would yield around $900 million. This sale aligns with Constellation’s ongoing effort to divest from mainstream wine lines, directing its focus toward higher-end brands priced at over $15 per bottle.

In addition to Simi and Meiomi, the package includes Cook’s and J. Rogét sparkling wines, while retaining premium brands such as Robert Mondavi Winery, Schrader, and The Prisoner Wine Company. The Wine Group, which encompasses a range from premium to mass-market wines, aims to enhance its offerings in response to evolving consumer preferences for quality alongside value.

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