Come Over October Wraps Up Its Wine Advocacy Campaign

Come Over October, a campaign encouraging people to connect by sharing wine, has concluded after three years. The initiative recorded 3.8 billion media impressions, 7.5 million social-media impressions and activations in more than 2,000 retail stores, with an estimated reach of 14 million U.S. consumers.

Launched in 2024 by Come Together: A Community for Wine, the campaign offered the wine industry free promotional materials and a platform to present wine as a way to bring people together. It was created by Karen MacNeil, Kimberly Noelle Charles and Gino Colangelo, who said they hoped to counter negative narratives about wine and support the industry.

Hundreds of wineries, wine businesses, retailers, trade groups and media outlets took part. More than 200 wineries participated in Come Over October and its companion effort, Share & Pair Sundays. Retail partners included Kroger, Total Wine & More and Albertsons. The campaigns also received promotional support from wine publications and industry organizations.

The initiatives were funded through contributions from the wine industry, including donations as small as $500. The founders said funding has run out, bringing the campaigns to an end. They said campaign materials may remain available to the industry upon request and at their discretion, and they are willing to support other wine-advocacy efforts with their experience.

The founders expressed hope that the message of gathering and connecting will continue beyond October and the holiday season. Read the original announcement.

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