Is Prosecco Still America’s Darling? Insights from Somm.ai – A Special Report from the Italian Wine Podcast

Prosecco Remains a Favorite Among American Consumers

March 28, 2025 — A recent analysis by the Italian Wine Podcast and Somm.ai reveals that Prosecco continues to captivate American palates, solidifying its status as the top sparkling wine in U.S. restaurants. This extensive report draws on data from approx 50,000 restaurant wine lists, showing that Prosecco is featured prominently in around 41% of establishments—equating to two out of every five.

Leading this trend is La Marca, which can be found in over 6,400 of these restaurant accounts, making it the most widely served Prosecco option in the market. Jeremy Hart, founder of Somm.ai, noted, "Prosecco’s enduring appeal underscores America’s ongoing love affair with approachable yet sophisticated sparkling wines. Its presence in nearly half of U.S. restaurants positions it as not merely a trend, but a staple."

Key findings from the report include:

• DOC vs. DOCG: Prosecco DOC wines make up over 80% of all restaurant offerings, yet DOCG wines, which are pricier, average around $52 per bottle compared to $41 for DOC options.

• Rising Quality Awareness: Premium DOCG wines are starting to gain favor, with only one DOCG, Desiderio Jeio (Bisol) Prosecco di Valdobbiadene Brut, appearing in the top 10 most popular choices. Three DOCG wines are ranked in the top 20, suggesting increased consumer interest in higher-quality versions of Prosecco.

• Healthy Trends: The preference for Brut-style Prosecco reflects a health-conscious consumer trend, aligning with reduced sugar intake.

• Noteworthy Producers: Notably, Adami appears as a versatile player with multiple labels in the top rankings, emphasizing the market’s willingness to invest in quality. Similarly, Bisol has positioned itself as a premium producer with multiple DOCG offerings at premium price points.

• Emerging Segment—Rosé Prosecco: Despite the buzz, there are currently no Rosé Prosecco options among the top 10 most popular selections in U.S. restaurants, indicating room for growth in this market segment.

For the complete list of the Top 100 Prosecco wines in U.S. restaurants, visit the Italian Wine Podcast.

Stevie Kim, founder of the Italian Wine Podcast, commented, "Prosecco continues to thrive, evolving into multiple tiers and styles. While DOC remains a staple for everyday consumption, we are clearly seeing an appetite for premium DOCG Prosecco as American consumers increasingly explore higher-quality expressions."

For additional insights on Italian wines in the American market, tune into the Italian Wine Podcast for engaging discussions and expert interviews. Discover more at Italian Wine Podcast.

About the Author: Chris Lehoux

Meet Chris Lehoux, an experienced wine connoisseur and dedicated blogger with a deep passion for all things wine-related. With years of expertise in the industry, Chris shares insightful wine reviews, valuable wine tasting tips, expert pairing advice, and captivating tales of vineyard visits. Join Chris on a journey through the world of wine, where every sip is an adventure waiting to be savored!