Meghan Markle Launches Exciting New Project Following Wine Line’s Swift Sell-Out

Meghan Markle has recently launched her first wine, the 2023 Napa Valley Rosé, through her lifestyle brand, As Ever. The wine went on sale on July 1 and astonishingly sold out in less than an hour. Following this success, Markle announced plans to further expand her adult beverage line, hinting at a sparkling wine and additional varietals to come.

The press release issued with the launch stated that this rosé marks the beginning of a thoughtful expansion into wine, highlighting Markle’s commitment to creating beautifully crafted products that elevate everyday moments. Customers could purchase the wine in batches of three, six, or twelve bottles, priced at $30 each.

This launch follows a successful initial collection that had previously sold out within 30 minutes of its release in April 2025. In June, a subsequent collection, which included an apricot spread and an orange blossom honey, also flew off the shelves.

Markle expressed her entrepreneurial spirit, emphasizing her role as a female founder and her desire for the brand to be influential. The launch date of the rosé coincided with what would have been Princess Diana’s 64th birthday, adding a personal significance to the occasion.

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