Women in Wine Industry: Insights from Juliet Founder and Her Favorite Takeout Pairings

Juliet wines have been around for a few years now and they’ve become known as the upscale version of boxed wine. I tried their Pinot Noir and rosé for the first time recently and was pleasantly surprised by the high quality of these California wines. The beautiful, eco-friendly containers were a hit at the party I brought them to, and they were extremely portable.

JULIET CO-FOUNDERS ALLISON LUVERA AND LAUREN DE NIRO PIPHER

The female owned and operated brand recently introduced two new pours — Chardonnay and Cabernet Sauvignon. There’s also a Sauvignon Blanc and a limited-edition orange wine to choose from. In honor of International Women’s Month, Juliet is offering 10 percent off sitewide with the code Womens10. I spoke to co-founder of Juliet, Allison Luvera about Juliet’s role in the realm of women in wine, changing the stereotype of boxed wine and her favorite sip from their current lineup.

“Juliet is owned and operated by women, so it was a natural choice for us to create a brand and products that resonate with the unique needs of the female consumer,” says Luvera. “We are very intentional about aligning ourselves with values we know women care about and strive to create products that are uncompromising. We never want women to choose between quality wine, beautiful design, or sustainability — with Juliet they can have it all.”

Luvera expresses her delight in being a part of the wine industry during such an invigorating era for women in the field.

“It has never been a more opportune time to be a woman in the wine sector,” she articulates. “Every single year, we witness an increase in female representation across all aspects of the industry, from wine producers and founders to high-ranking officials at suppliers and retail outlets. The most thrilling aspect is that as more and more women ascend to power, we see this reflected in a greater diversity of products on the shelf that appeal to female customers.”

Juliet feels right at home at dinner parties, picnics and even when paired with take-out meals.

Regarding the task of persuading the public to reconsider their perception of boxed wines, most individuals become advocates once they see the stylish containers that store the equivalent of two bottles and once they taste these wines from the Central Coast of California.

“Juliet has elevated the boxed wine experience for women,” Luvera says. “Our products erase the negative stigma against the format and make it the everyday luxury or moment of indulgence that women want and deserve. Whether enjoying a glass alone at home or sharing with friends at the beach or park, Juliet empowers women to embrace this sustainable and convenient format with pride.”

So how does Luvera like to pair her Juliet wine? While it could hold a place at a fancy dinner party right now she’s enjoying it with take-out.

“The Juliet 2022 Chardonnay pairs incredibly well with spicy ethnic cuisines like Thai and Vietnamese,” she says. “It has a bright acidity that stands up to bold flavors, and the citrus and tropical aromas complement the spice in a really satisfying way. This pairing has definitely elevated my weekday takeout food routine!”

About the Author: Chris Lehoux

Meet Chris Lehoux, an experienced wine connoisseur and dedicated blogger with a deep passion for all things wine-related. With years of expertise in the industry, Chris shares insightful wine reviews, valuable wine tasting tips, expert pairing advice, and captivating tales of vineyard visits. Join Chris on a journey through the world of wine, where every sip is an adventure waiting to be savored!