Louis Latour Celebrates Burgundy: A Toast to Tradition and Innovation in Multi-Generational Winemaking

Aerial view of Maison Louis Latour in Burgundy, France

Maison Louis Latour, a stalwart of the wine industry, boasts over 200 years of independent operation since its inception in 1797. Spearheaded by the Latour family, now in its 12th generation, the company has expanded its prestigious vineyards across the Burgundy region. Based in the quaint village of Aloxe-Corton, Maison Latour has developed robust relationships with vineyard growers across the region, becoming a prominent and comprehensive guide to the intricacies of Burgundy wines.

The cornerstone of Latour’s success is its expansive negociant business, which orchestrates the annual release of over 150 varied wines. This extensive selection ranges from the calcareous territories of Chablis down through the renowned Côte de Nuits and Côte de Beaune, reaching into the warmer granite-rich areas of Beaujolais. The diversity in Latour’s portfolio epitomizes the unique terroir of regional, village, and single vineyard sites, making their offerings a quintessential introduction to Burgundy for newcomers.

Excitement surrounds their latest offering of village and Premier Cru wines, as expressed by director Florent Latour: “This vintage has us particularly enthusiastic given its combination of volume and quality, a gratifying development following several challenging years.” The white wines are notable for their structure and a harmonious balance between acidity and richness. Highlighted selections include the vibrant, accessible Pouilly-Fuissé and the denser, opulent Meursault. The red wines, sourced from areas such as Marsannay, Pommard, and Volnay, are celebrated for their elegance, ripe fruit flavors, and a touch of spice.

View across the vines at Maison Louis Latour in Burgundy.

Across the board the Latours were pleased with 2022. “It was a lovely surprise. We had a hot, dry summer but it went cooler towards the end of August, allowing us to achieve that typical Burgundian balance.” Although there was concern during the intense summer heat, conditions played out positively in the end. With so many wines to oversee, that picture is far too simplistic; but, it is in the more challenging years that the strength of the Latour network shows.

Christophe Deola, who through his role at Domaine Louis Latour looks after the company’s 48 hectares of owned vineyard, including 27 hectares of Grand Cru, points out the importance of working together. “Those relationships are central to our being able to produce the highest-quality wines.” Although the company produces some exceptional wine from their own vineyards, ensuring the continuity of additional supply is a crucial aspect of the business. Florent Latour elaborates that “I’m the 11th generation, so what we bring to the table as a family isn’t always tangible. We work with many families and it’s our way of life to talk to the next generation. We’re always trying to be the solution and together we build the appellation.”

Densely planted vineyard parcels in Burgundy

Sustainable agriculture is a captivating topic in Burgundy. At the higher echelons of the industry, organic and biodynamic farming are fundamental to the area’s highly sought-after fine wines. However, the widespread pesticide use throughout the region remains a significant concern. Winemakers highlight the challenges of shifting practices, particularly with recent variations in vintages. Yet, considering the region’s dense vineyard concentration, each farmer’s choice impacts more than just their land.

Latour states, “we try to see beyond the parcel. My brother championed forest conservation up the hill. We aim to transcend mere discussions about techniques. We’re deeply engaged with community groups. We realize that true solutions necessitate collaboration with our neighbors.” He emphasizes that tackling soil erosion is not a solitary fight, and his company has established an organization focused on enhancing biodiversity. “The goal is to safeguard the entire landscape, yet we constantly strive for betterment. Whatever the vineyard produces must be returned to it.” Their initiatives include incorporating solar energy and employing electric robots, guiding the business towards greater sustainability.

This approach not only underscores a commitment to environmental stewardship but also to maintaining related crafts and traditions. “We are unique in managing our own cooperage.” Producing about 3500 barrels annually—half utilized for aging their wines and the other half distributed globally—it is a substantial enterprise. “Managing a business that spans generations compels us to consider the future and avoid complacency. While we continually explore new ideas, preparing for various contingencies is equally essential.”

Critics have noticed the increasing costs of Burgundy wines, though there seems to be a market adjustment occurring. “The demand was immense in 2020 and 2021. Global desire for Burgundy and a reduced harvest from frost really pushed up the prices.” However, the extensive selection of Latour’s wines is beneficial. “Our collection includes village wines, Premier, and Grand cru at various price levels. We believe there’s a place for everyone and that Burgundy remains accessible.”

For over three decades, Maison Louis Latour has had a presence in the U.S. through their fully owned subsidiary. Florent Latour acknowledges, “Visibility through high-volume sales is essential, but we’re lucky to maintain strong, long-term relationships with Southern Glazer’s Wine & Spirits, M.S. Walker, and Touton Selection.”

Cindy Leonard from Southern Glazer’s reflects on their partnership: “Since 1971, we’ve had the honor of marketing and working with these exquisite wines, initiated by Mel Dick with Louis Latour, the 10th-generation leader. Under the leadership of his son, Louis-Fabrice, and now, with his brother Florent Latour and new general manager, Eléonore Latour, we are proud of our business growth.”

Eléonore, representing the 12th generation, brings a thrilling chapter in management. Leonard mentions, “This leadership position is notable as she is among the few women, and definitely the youngest, to head a major Burgundy house.” Florent Latour emphasizes their core expertise in Chardonnay, with a variety across all price points. I particularly admire their village level wines like Auxey-Duresses, Pouilly-Fuisse, Macon-Lugny, Chassagne and Puligny Montrachet, and the ever-reliable Meursault.

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About the Author: Chris Lehoux

Meet Chris Lehoux, an experienced wine connoisseur and dedicated blogger with a deep passion for all things wine-related. With years of expertise in the industry, Chris shares insightful wine reviews, valuable wine tasting tips, expert pairing advice, and captivating tales of vineyard visits. Join Chris on a journey through the world of wine, where every sip is an adventure waiting to be savored!