Exploring the Paradox: Why Atlanta’s Wine Bars Thrive Amidst Industry Crisis

Wine enthusiasts are witnessing an unexpected trend in Atlanta’s wine scene amidst ongoing challenges faced by the global wine industry. Although reports of declining consumption, reduced production, climate change, and recent tariffs paint a bleak picture, Atlanta has seen a wave of new wine bar openings.

In 2025, notable Atlanta chefs Steven Satterfield and Terry Koval made their mark by launching ambitious wine bars. Satterfield, known for Miller Union, introduced Madeira Park in Poncey-Highland alongside sommelier Tim Willard. Meanwhile, Koval opened Fawn in Decatur, focusing on European wines and amaro. The energy continues with the upcoming Side Saddle Wine Saloon set to open in Boulevard Heights, and local wine entrepreneurs Jessena and Michael Waldo recently launched a tasting room for their brand in Austell.

Last year alone brought the openings of Commune in Avondale Estates and Marietta Proper on Marietta Square, a James Beard Award semifinalist.

Both Satterfield and Koval assert that their focus on wine reflects a demand for quality from younger diners who prioritize smaller, artisanal producers. Despite the challenges the wine industry faces, professionals believe there’s potential in promoting high-quality wines from smaller wineries, who seem better positioned to adapt amidst the turmoil.

Perrine Prieur Gallardo, owner of Perrine’s Wine, notes that while large producers suffer significant losses, the smaller producers have various strategies to thrive. A shifting market has seen larger companies acquiring smaller estates, allowing them to preserve brand names while expanding their portfolios.

Kelly Travis from Eagle Rock Distributing Company agrees, mentioning that younger consumers are gravitating towards organic, natural wines and seeking connections to the producers. Eagle Rock has reported growth partnering with smaller wineries rather than larger, more generic labels.

Even amidst tariffs—first introduced in 2019 during the Trump administration—many in the industry are more prepared now than before, offering discounts and working collaboratively to reduce costs. They view tariffs as transitory challenges, not permanent obstacles.

Despite the correction in the market, the wine industry remains robust, with U.S. consumers expected to drink nearly 900 million gallons of wine in 2023, leading to over $106 billion in total sales.

Atlanta’s wine scene is thriving, and both Gallardo and Travis believe the demand for craftsman-quality wines is growing. “There’s a lot more awareness of wine and a lot more professionals in this city than 15 years ago,” Gallardo notes, indicating a bright future for wine culture in the area.

About the Author: Chris Lehoux

Meet Chris Lehoux, an experienced wine connoisseur and dedicated blogger with a deep passion for all things wine-related. With years of expertise in the industry, Chris shares insightful wine reviews, valuable wine tasting tips, expert pairing advice, and captivating tales of vineyard visits. Join Chris on a journey through the world of wine, where every sip is an adventure waiting to be savored!